By Dave Schwab
Horse racing is a year-round season and running your own racebook in conjunction with your sportsbook is an excellent way to generate some extra profit for your company’s bottom line over the course of the year. This is especially true when the Triple Crown racing season rolls around in May and June. Even casual horse bettors are looking to get in on all the action these three marquee racing events bring to the table, but to make the most of this betting opportunity you need a quality Pay Per Head site that can set you up with everything you need.
All the top price per head bookie software services have the proper Internet sports betting solutions to give your independent bookmaking business a racebook that would rival whatever the big offshore sportsbooks operating online can offer. Along with an extended list of race tracks all across the nation and even on a global scale, your PPH service should be able to provide a wide array of betting lines and odds necessary to meet all of your betting customer’s horse racing needs. Running and managing your own racebook has never been easier and this, in turn, will free up your time to properly market this facet of your business to a specific horse racing crowd.
It is true that there is a wide variety of online betting options when it comes to wagering on horse races, so you need to develop a plan that will set your racebook apart from the competition. The first edge you have is the higher level of customer service and attention to detail that the big online betting outlets simply cannot match. You also have an edge as a full-service bookmaker with access to betting lines for every sporting event imaginable as well as for every horse race at every track running a daily card.
By positioning yourself as a full-service racebook, you will be in excellent position to bring in quite a bit of extra action come May 6 at Churchill Downs for the running of the biggest horse race of the year, the Kentucky Derby. Just two weeks later at Pimlico Race Course in Baltimore is the running of the second leg of the Triple Crown, the Preakness Stakes. The action picks back up in early June with the running of the Belmont Stakes at Belmont Park in New York as the final jewel in this storied racing series.
One of the best reasons for going all out this year for the Triple Crown is the long-term effects these three races can have on your overall bookmaking business. Chances are that if you attract a few new horse bettors for these three events, you will continue to take in some extra horse racing business from them all year long. While the Triple Crown is the most popular three horse races of the year, there are major graded stakes events on the schedule all year long. The Breeders’ Cup in November offers a jam-packed two days of racing featuring a number of multi-million dollar purses and the next Kentucky Derby Trail for up and coming two-year old thoroughbreds highlight’s some big money events right through December.
Another great reason to work closely with your Pay Per Head site on running and managing your own racebook is that this is probably one of the easiest ways to build an additional stream of revenue for your overall bookmaking business. With built in events such as the Triple Crown racing season, it is easy to get bettors excited about wagering on the races.