By Dave Schwab
The tremendous growth of the Internet sports betting industry over the past few years has given rise to a large number of Pay Per Head sites offering online sportsbook management solutions for independent bookmakers. What this means for you as a private bookie is a myriad of choices when it comes to finding the right Pay Per Head service for your particular business needs.
If you are just starting out as an independent bookmaker running and managing your own sportsbook, or if you are a private bookie with just a small group of sports bettors as your customer base, you can probably do just fine with a basic price per head software solutions package at a very attractive weekly price for your active betting customers. If you are looking to grow and expand your current customer base while also adding bottom-line profit to your entire bookie operation, you may need to upgrade your PPH service with some added features and benefits that can go a long way towards fueling this expansion.
Whatever your current business situation may be, as well as your plans for the future, today’s private bookie is in an excellent position to get more for your Pay Per Head dollar given just how competitive the online gambling software solutions industry has become these days. Some of the top shops in the game are going to great measures to attract bookmakers to their services and many times you can upgrade from a basic PPH plan to a premium plan at little or no extra cost than what you are currently paying on a weekly per head basis.
Even if your bookie business thrives on a year-round basis with all the action coming in, there is a very good chance that the bulk of your overall company profit comes from booking action during football season. That is why the summer is the best time of the year to sit back and do a thorough analysis of your current Pay Per Head provider to ensure that they are currently meeting your business needs as well as built to handle any future growth and expansion that you may anticipate for your overall bookie operation. This is also the best time of the year to take some time to see what else might be out there as far as price per head options.
Customer loyalty should always be rewarded and just like you offer some perks and incentives to some of your best sports betting customers, there is a good chance that your current Pay Per Head site might be willing to sweeten the deal for the upcoming football season. Contrary to popular belief, haggling over price is not the best way to get the best deal from any Pay Per Head site. Rather, you should be concerned with receiving an upgraded PPH plan that includes as expanded selection of dashboard reports that drills deeper into your actual business. Another added feature could be mass editing which would allow you to set betting limits for all of your players at one time.
The deals are out there this time of the year as every reputable PPH service ramps up their marketing efforts to attract as many private bookies as possible to their sites in advance of a new football season. If you are currently looking for a price per head provider or looking to make a change to a new one, then it is well worth your while to shop around over the next few weeks to see exactly what is available at what cost. Even if you are completely satisfied with your current Pay Per Head site, you should always be looking to maximize the value of the weekly price per head fees you are paying.