Marketing

Online Marketing KPIs

Mean, Median and More for Online Marketing KPIs

Statistical Modeling

A Guide to Statistical Modeling for Online Marketing

Rework Your Marketing Strategy

5 Tell-Tale Signs You Need To Rework Your Marketing Strategy

August 30, 2021

4 Things to Avoid When Investing In Online Marketing [What to Do Instead]

Mistakes are inevitable when investing in online marketing. Whether you’re a seasoned Read more

August 30, 2021

4 Facts to Learn from Social Science for Better Marketing

Most businesses still don’t value the role of social science. Some focus Read more

April 27, 2021

Why Weighted Average Cost Of Marketing Is An Important KPI

KPIs (Key Performance Indicators) are essential in any business. They help you Read more

April 27, 2021

How Statistics Can Help Your Digital Marketing Efforts Before A/B Testing

Imagine when playing a game of soccer, but the goalpost keeps moving. Read more

April 27, 2021

6 Principles Of Marketing We Have Learned From Speculating

Did you know that bitcoin was going for a measly $0.08 in Read more

April 26, 2021

5 Ways How Social Proofing Can Increase Your Probability Of Success

Social proofing is a psychological marketing tool where brands rely heavily on Read more

April 26, 2021

5 Metrics That Can Help You Price Your Products Better

Price is the perceived value that brands place on a product or Read more