The athletic directors of rivals Duke and North Carolina found common ground on Tuesday, issuing a statement expressing their concern over the NCAA's proposed allowance of the use of a student-athlete's name, image and likeness for commercial purposes.
The NCAA board of governors approved recommendations in April to allow athletes to be paid for third-party endorsements by the start of the 2021-22 academic year and gave instructions to a working group to begin drafting legislation for approval.
But Duke athletic director Kevin White's statement, also issued on behalf of his counterpart Bubba Cunningham at North Carolina, raised issues with the proposed rules change.
"I am concerned about potential complications attendant upon the actual implementation of NIL legislations," White said. "How will it impact recruiting? Will it create a wide-open marketplace in which institutions solicit businesses or booster to offer ever-escalating endorsement deals to a star high school quarterback or point guard? Will resources from equipment, apparel, and shoe companies by redirected to a relatively few individuals rather than being shared equally among the lesser known, but no less valuable, Olympic sports? How will it affect the locker room in which the vast majority of student-athletes for uncompensated? These are but a few of the questions for which we currently have no answers."
The working group is expected to return to the board of governors this fall with recommended legislation.
--Field Level Media