Betting With College Basketball Public Perception

There are some basic consistencies when it comes to betting on college basketball games. First, the betting public tends to stick with Top 25 teams. Second, they focus most of their attention on the biggest basketball conferences. Third, nationally televised games bring in the most action for online sportsbooks.

Going with the betting public is always a hot topic when it comes to handicapping college basketball. Any game you bet on still needs to be broken down on face value. This is especially true in any marquee matchups between nationally-ranked teams. Where the game is played, an accurate injury report and recent betting trends are all important factors in the handicapping process. 


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You should try and come up with a straight-up winner and then factor in the actual spread for the game. The top online sportsbooks will normally release money line odds for the biggest games of the day as a betting alternative.

Another important factor in handicapping college basketball is public perception. The ACC’s Duke Blue Devils and the Big 12’s Kansas Jayhawks are always going to be perceived as two of the best teams in the nation. Each is also going to have a few bad losses on the resume along the way. Yet, when you are one of the winningest programs in college basketball, the public is going to lean that way far more times than not.

There are about 10 or so programs that could be added to this list. Most bettors do not even know which conference Gonzaga plays in but the perception often labels the Bulldogs as a solid betting team. Kentucky is rarely recognized for its football team in the SEC. Yet, the Wildcats are the face of this power conference when it comes to basketball.


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The easiest way to track public perception is through the use of betting consensus reports. Some online sportsbooks will go as far as posting where the heaviest action is going. The overall public consensus monitors betting action over a number of the big commercial online books right up until tip-off. 

You should always come up with your picks independently through your own college basketball handicapping efforts unless you know absolutely nothing about the sport. In that case, it might be worth your while to invest in a professional handicapping selection package. 

Using the betting public consensus before breaking down a game will influence your picks to a high degree. The best process for coming up with a few solid plays is to pick some winners on your own. You can then use the betting consensus as a way to confirm your instincts.


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One thing to keep in mind is a certain bias in any betting consensus towards the favorite. Sometimes public perception senses a soft spread that leans toward the team getting points. However, most times the public leans toward the favorite regardless of the posted betting line.

If you are going to rely a bit more heavily on public perception and the betting consensus, you should look for matchups with a clear edge. 
Anything over 70 percent could be considered a very strong lean that way. Always remember that there is no such thing as ‘locks’ in sports bettors. However, if the majority of the public is betting one way, you will probably want to bet that way as well.

About the Author

A big part of the services that my marketing company, Blue Pointe Advisors, LLC offers is written content for sports betting websites.  I have been working as a full-time sports betting writer for the past nine years following a previous career in the field of sales and marketing.

I consider myself extremely fortunate to be able to write about my true passion in life; the world of sports. I also enjoy concentrating the bulk of my pieces towards the betting angle in sports. It is always a challenge to take past results and current form to try and correctly determine a future result. Sports brings out the unpredictability in what should be a fairly predictable outcome based on the stats, facts and recent trends in a particular matchup. The one thing that I have learned over the past decade or so is that when it comes to betting on sports there is no such thing as a lock.

The main objective with my writing style is to create insightful articles on a wide variety of sporting topics that can provide an edge to today's sophisticated online player. While there are times when my predictions fall well short of the actual outcome, I still enjoy trying to come up with a logical explanation to support my views on every pick I make.

My love of sports started a long time ago when I was just a kid growing up just outside Philadelphia. While I was a big Phillies, Flyers and 76ers fan, my number one team was always the Eagles. My dad was a season ticket holder from 1961 to 2002 and I would honestly say that he missed less than a handful of games during quite a few pretty dismal seasons. I was fortunate enough to go to a number of Eagles’ games back in the day including the 1980 NFC Championship when Wilbert Montgomery ran roughshod over the bitter rival Dallas Cowboys to lead Philly to their first appearance in a Super Bowl. Flash forward 37 years later and am I still waiting patiently for my favorite team to bring home the Super Bowl title my dad never got to celebrate.