Game Lounge to purchase Betting.com domain name

Sweden's Game Lounge will make a move in the United States sports-betting market with the purchase of the domain name Betting.com, according to a release from the company.

The purchase, for an undisclosed price, comes after Game Lounge also purchased Bettingmetrics earlier this year. Bettingmetrics, a free betting tips site that also compares odds at various other bookmaker websites, will be relaunched under the Betting.com domain name.

"This acquisition is part of our strategy to expand our position in attractive and fast-growing verticals," Game Lounge founder Jonas Cederholm said. "The U.S. online sports betting market is growing fast and estimated to be worth over $5 billion in 2025.

"We see a great fit with our most recent investment in Bettingmetrics. It gives us the opportunity to improve our market position in the U.S. and supports our mission to become the leading sports betting community in the U.S. and beyond."

In addition to comparing odds at various bookmaking sites, Bettingmetrics also provides educational content, a betting tracker and what it calls "advanced analytics," as well as bankroll management tools.

--Field Level Media

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