You can have the absolute best pay per head service in the industry and you can still fail as a bookie. Just because you can essentially set your operation on autopilot doesn’t mean that you don’t have to do any work to be successful.
The features of your sportsbook software alone are not enough to ensure that you will generate profits as a bookie. Your knowledge and experience as an independent agent will not be enough either.
What can ensure your success is analysis of your business and the ability to make the proper adjustments based on that analysis.
PayPerHead.com gives bookies the ability to analyze a number of factors that will ultimately contribute to the success of a bookie’s operation. PayPerHead makes a number of reports available so that business owners can analyze their operation and make the proper corrections.
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Win/Loss by Business Unit
With your PayPerHead account, you can log in and view a multitude of reports. The user experience is outstanding as the reports are easy to navigate. You can view the Won/Loss by Business Unit report and identify how much your players are winning and losing on a daily basis in each business unit.
All sports bets are categorized together as one business unit. Live sports betting is a separate business unit as is Casino, Live Casino, and Horses. Bookies can view wins and losses in each category and then cater to the unit or units where they can make higher profits.
Balance by Player
The Balance by Player feature allows you to see how each player is performing and whether or not you have any pending balances. You can set this feature to notify you via a Settle Alert in the Settings Menu.
You will receive notification whenever you have to collect from players or when you have to pay players. Your players love to be paid and when you pay out in a timely fashion bettors will keep coming back to you.
Learn How to Bet: Read Our Sports Betting Guides
Wager Reports
Bookies can track every wager placed in their sportsbook. Every detail of the bet including when the bet was placed, how much, whether it was a win or a loss are all recorded. You can see every single player and their wagers.
Analyzing the wagers report can give you some insight into the minds of your bettors. Understanding how and when bets are placed can help you cater to your players and add to your profits in the long run.
Urgent Messages
One of the great features in PayPerHead’s reporting system is the Urgent Messages. Bookies can receive notifications that will affect certain wagers that have been placed or wagers yet to be placed.. An MLB pitching change, for example, or an injury to a star player in an NFL game are important things any good bookie should know.
The number of reports available in a PayPerHead.com sportsbook account will keep any good business owner on top of his operation. There is much more to running a successful sportsbook, but analyzing how your business is operating is one step in the right direction.
