The sports betting calendar works its way through a number of cycles. While weekly betting action during football season becomes rather predictable with a veteran sports betting customer base, there are other times of the year when it becomes harder to gauge what will happen in any given week.
Once spring rolls around, things really get tossed up into the air. The steady betting is still tied to the NBA and NHL playoffs along with the start of a new MLB regular season. However, special events start to fill that calendar with professional golf’s Majors, marquee boxing matchups, high-profile MMA fight cards and the Triple Crown racing season for thoroughbred horses. You could even add in the release of the official NFL schedule and the college draft which both create a number of betting opportunities during the offseason.
A1PPH is an all-in-one solution
Special events are an excellent way to boost both weekly cash flow and bottom-line profits, but they need to be managed properly to maximize a private bookie’s return. That is why you need the right pay per head bookie software solutions backing up your independent bookmaking operation.
Too many bookies get caught up in the weekly price per head fee they are paying for each of their active betting customers. Smart bookies realize that certain business tools that may come at a slightly higher per head cost are well worth the added investment.
Every price per head shop will talk about the selection of business reports they offer as part of their online sports betting software package. What they often fail to mention is the actual reports included in that selection. The first thing every bookie needs to successfully run and manage an independent sportsbook is real-time business analytics. You need to know what is going on each and every day to always stay way out in front of the daily action coming in.
PayPerHead247 makes running your business so much simpler
You also need to be able to continually roll-up that information into a weekly balance sheet that lists each of your customer’s betting activity on a day-to-day basis. A weekly balance can be thought of as a running total of each bettor’s wins and losses for the week. As mentioned, this should be much more manageable during the steady action coming in on the weekend’s football games, but it becomes much more critical to manage during the times of the year when there are daily games surrounded by big betting events.
Another extremely important report is your overall position on any given betting event. The weekly balance sheet helps you manage each individual betting customer. The agent position report enables you to manage your action on a game-by-game basis. This is crucial to avoiding any negative exposure that could have an adverse effect on weekly cash flow and bottom-line profits. There are other tools to help deal with excess action such as instant line movements, changes to the betting board and a pay per head layoff account if the situation gets way out of hand.
RealBookies has found the formula for keeping your clients in the fold
There is little doubt that today’s top PPH services offer a quality product that is more than capable of handling the operational aspect of a private bookie business. However, it is still up to you as the principal agent to gain a full understanding of all the business tools in the box.
You also have fast and easy access an excellent support team that can help you along the way. Most of the staff at the best price per head shops come from a sports betting background, so they already have a thorough understanding of the issues private bookies face on a regular basis. Instead of worrying about how much you are paying per head, you should turn your full attention to how much can you get out of that pay per head fee.