With legalized gambling expanding state by state, sportsbooks are pulling out all the stops to catch the attention of the 38 million fans expected to bet on NFL games this season, according to a report by the American Gaming Association.
That effort begins in earnest with Thursday night's regular-season opener between the Green Bay Packers and Chicago Bears.
While most books have the Bears around a field goal favorite at home, DraftKings is offering "Boosts" on several individual performances.
Packers quarterback Aaron Rodgers is 16-5 all-time against the Bears, with a passer rating over 100 and a 45-10 TD-to-INT ratio. DraftKings has boosted his odds of throwing at least four touchdowns on Thursday from +800 to +850 as Rodgers -- who did not play during the preseason -- makes his debut in new coach Matt LaFleur's offense.
Rodgers was knocked out of last season's opener against Chicago, only to return and lead Green Bay from a 20-0 deficit to a 24-23 victory. However, the Bears returned the favor by sacking Rodgers five times in a 24-17 victory in the second meeting.
DraftKings is offering a boost from +500 to +545 that Bears pass rusher Khalil Mack drops the 35-year-old quarterback at least two times. This caveat? Chicago also must win.
Packers wide receiver Davante Adams caught 13 passes for 207 yards and one touchdown in the two games against the Bears last season. DraftKings is offering a boost from +900 to +1010 that Adams scores the first touchdown in a Green Bay victory.
PointsBet, which is offering -105 odds on all NFL games this season, is also offering numerous prop bets on individual performances Thursday night. That includes -170 on Rodgers throwing for more yards than Bears quarterback Mitchell Trubisky (+126), and -264 that Adams has more receiving yards than Chicago's Allen Robinson (+188).
It's a critical opener for both teams, with the Bears (+900 by DraftKings) and Packers (+1000) both among the top five bets on DraftKings to emerge as the NFC champion.
PointsBet is offering a +900 bet on there being overtime, versus -2500 that the game ends in regulation. And in a game between teams expected to light up the scoreboard this season, the book is offering a +310 bet that there will be a scoreless quarter.