Top BookMakers Do These Things

So, you decided to join the Price per Head industry and now you’re thriving with success. That’s great! There are millions of dollars moving around every day in the sports betting business and it was about time that you were able to get your share!

However, now that you’re one step ahead, running a world-class sportsbook of your own, you need to make sure you’re ready to keep up with the industry, with technology, and with your customer's needs, so that you can make the most out of this business. Are you already doing everything you can to assure your players of the best wagering experience possible? Is your operation set up in a way that you can maximize your profits and enjoy the benefits of being a top bookie? We want to make sure you’re doing everything that top bookmakers do, and if you’re not, then pay attention, because this is in your best interest.

Good habits of the best bookmakers in the world

1. Mobile-first: As you well know, betting is mostly done online now, finally, after years of transition. As a bookie, you must offer your players a safe and secure betting website where they can easily log in and place their bets. However, when you design this website, you must think mobile-first, as players are looking to bet on their mobile phones, at any time and from anywhere in the world. Roughly, 70% to 80% of your traffic will come from mobile devices, so you must always keep this in mind, and make sure you give them the best experience possible, at all times.

2. Market diversity: Contrary to common belief, sports bettors are looking to diversify, are paying attention to many different leagues and markets out there, and want to be able to play every single day of the week, and not only on major sports like NFL or NBA, for example. Soccer is a very popular sport in the world, and bettors in America are getting to know it better as days go by. Winter sports, Olympics, esports, racing, casino and much more, these are things that players are always looking for.

3. Personalized experience: One of the best things about joining a PPH service like is the sports betting software, which allows you, as the bookie, to profile your customers with detail, to set different limits, make adjustments and everything else you need to make sure to give them the best and most personalized betting experience possible. Your players will thank you for taking the time to know them and giving them the options and tools to play and have fun every day of the week.


There is a lot more you can learn and implement for your operation, and here at A1PPH, we are ready to take your business and give it the extra push it needs to reach the next level of success. Give us a call today and let’s talk about how we can help you improve and maximize your profits, by implementing some of these things that the top bookmakers in the world do. 

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About the Author

BAS, Jeremy Zimmerman, Ryan Scopol