Guide to Starting a Soccer Sportsbook

The online sportsbook industry is super-competitive. Breaking into the industry is as easy as it has ever been with the rise of pay per head services like Ace Per Head. Making it in the business is another story.

In order to make it in the industry, you might want to consider a niche sportsbook. Starting a soccer sportsbook is one. Think about it. Soccer is the world’s game played in more countries than any other sport (Learn How to Bet on Soccer).

The majority of US bookies are more concerned with major sports such as the NFL, NBA, MLB, and NHL. They focus on these sports, but most of them are missing the boat when it comes to soccer.


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Ace Per Head, the world’s No. 1-ranked pay per head provider in customer service, can help you take advantage of what the other guys are missing. Ace Per Head can help you start your very own soccer sportsbook.

Soccer Betting Opportunities

The sheer number of soccer betting opportunities is one reason you should consider a niche sportsbook that focuses on the world’s game. The millennial generation is one that grew up playing soccer. You can see the increased interest in the sport with the rise of more television coverage dedicated to the sport.

The entire Major League Soccer (MLS) season is televised in the U.S. as are matches from other popular leagues around the world. Ace Per Head offers bookies a betting board full of all of these leagues.

The English Premier League, Bundesliga in Germany, Spain’s La Liga, and the Serie A in Italy are the most popular leagues in the world. With Ace Per Head, you can offer action on matches in all of them. In addition, you’ll get access to second division leagues and international tournaments that other sportsbooks will not carry.

Betting Options

When you partner with Ace Per Head to start your soccer sportsbook, your pay per head software betting platform will handle all sorts of world soccer events. Bettors will have numerous options including two-way and three-way moneylines, Asian handicaps, and totals.

In addition to the traditional soccer bets, you will also offer a full suite of soccer futures bets and props. The sheer number of betting options will attract soccer betting enthusiasts. Players love options and your sportsbook will be the one that caters to them.


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Be the Expert

Betting on soccer is a little bit different than other sports like football and basketball. Because of the limited scoring in soccer, betting spreads and totals is different. Because it is different, handling lines in soccer requires a certain amount of expertise.

You get that expertise when you use Ace Per Head to run your soccer sportsbook. Ace has some of the best soccer line managers in the industry. With the rise of soccer’s popularity, you have to have experts setting your lines. The one pay per head service that does is AcePerHead.com.

Having the best lines in the industry along with a huge betting board is sure to attract soccer bettors. Attracting those soccer bettors will ensure your soccer sportsbook will succeed.

About the Author

A native of Western Pennsylvania, Rick, a Generation X-er, who now lives just north of the Motor City, Detroit, Michigan. A former high school, college, and professional football player, Rick now spends his time as a high school coach and as a personal quarterback trainer. An all-state high school quarterback, he went on to become an Academic All-American at Division II Indiana University of PA. He later coached at his alma mater helping lead the program to the 1990 NCAA Division II national championship game. Rick has also served as a high school head coach and as an assistant in Pennsylvania, New York, and Michigan.

His passion for sports writing started when he was the sports editor for his high school newspaper and continued when he worked as a sportswriter for the Jamestown (New York) Post-Journal in the early 1990s. A true sports fanatic, Rick enjoys all things Pittsburgh: Steelers, Pirates, and Penguins. The Immaculate Reception, the 1979 We Are Family Pirates, and the ’91-’92 Penguins are among his favorites. After working as an educator and athletic director for several years, he again took up sports writing and has contributed to several websites and publications, including Coach & Player magazine, X & O Labs, American Football Monthly, and many others.

When not consumed with coaching, watching, thinking about, or writing about football and other seasonal sports, he finds himself working out like he was still in college and reading everything from military history to Brad Thor novels. Rick has also been chasing rock god stardom as a drummer who has played with bands that have opened for the likes of Fuel, Days of the New, and Alien Ant Farm. He continues to play with his church worship group. Most importantly, Rick is married to the love of his life, Lisa, and has two beautiful daughters.