Neuro-Linguistic Programming In Marketing

Imagine if you had a powerful language that would convert all your readers into leads. How good would it feel to have the right magic words that get your readers clicking on your call to action buttons and actually adding products to their carts? Well, all these centres on hypnotic language. Hypnotic language has a way to make people do things that they would not have done were they not swayed to it.  For example,

How To Use Morphological Analysis For Better Marketing

For most people trying entrepreneurship for the first time, marketing their products can prove to be a cumbersome task with all the nitty gritties involved.  Heck, even experienced business people usually find it hard to market new products because, well, it is a tall order. A survey done by Attest showed that even your top go-to brands struggle with nailing marketing right. But things can be simplified when you fuse a morphological analysis (MA) approach

Consumer Behaviors in the Eyes of a Mathematician

While customer behaviors are highly linked to psychology, a business marketing executive would want to have a mathematical model that explains all these influences.  You will want to have a statistical probability distribution that explains how customers enter and exit your business.  You would also want to know what influences have a big effect on your marketing and whether you could do away with some. When you determine the mathematical computations that matter in your

10 Ways To Improve Conversion Rates With Simple Stats

Millions of webmasters are using big data analytic tools to track their website users.  That is great, right? Well, the problem is that most of those webmasters do not know how to use the tools. Probably you are one of them. SEO experts will tell you to install the tools into your site, and you will obligingly do it. Because, well, they are gurus, and whatever they say should be the holy grail of digital

10 Tips On Drafting A Sales Strategy Using Probability As A Backbone

Business growth and strategy concept illustration

One mistake that most marketers make in creating their sales strategy is using weighted probability to compute how much revenue they will make.  Say, for example, that you are selling a pair of athletic sneakers at $100 and you find the probability that your customer is going to buy is 80%.  Using weighted probability, you will multiply the price of the sneakers by your probability to get $80 as your predicted revenue. But this is