Churchill Downs Inc. announced its sportsbook, BetAmerica, will re-brand as TwinSpires this year.
The company is targeting the debut of the new branding to coincide with the scheduled launch of the TwinSpires online sportsbook and casino in Michigan later this month, pending regulatory approval.
TwinSpires has offered online and mobile betting on horse racing in the United States and internationally since 2007.
“Pursuing a single brand strategy allows us to maintain focus on integrating our horse racing wagering platform alongside our sports betting and iGaming business, which will provide our players with the ultimate online and mobile betting experience,” said Ian Williams, Churchill Downs president of online gaming.
BetAmerica sportsbooks are available in New Jersey, Pennsylvania, Indiana, Mississippi, Michigan and Colorado. The company said current users will be migrated to TwinSpires during the first half of 2021.
